Stage to Sell…Do you know anyone who is immune to first impressions?

April 22, 2017

I’m a firm believer that your space can invoke powerful feelings from deep inside which can create a  impression on you. As a realtor and a former showroom merchandiser, it’s only logical to me to stage my home, my office and my listings. Staging invokes a positive emotional response in all of us allowing us to connect immediately and on a personal level encouraging us to stay awhile. I don’t know anyone who is immune to first impressions. Do you?

“Most homebuyers make their decision in 15 seconds, so it’s important to make sure you’re making the best possible first impression. “Staging a house can help potential buyers imagine themselves in your home but above all it helps you to sell your property faster and at a better price.”

Study after study reveal unstaged properties were on the market for much longer and had to incur a price reduction before it sold.  Staged properties sold quickly for above asking price.

A typical price reduction in the GTA is anywhere from $10,000 up to $100,000 depending on the price of the home. Doing it right the first time will net you great results every time.


Consider this:

The National Association of Realtors’ Profile of Buyers and Sellers reported in 2007 that between a 1% to 3% investment in home staging services can bring approximately an 8% to 10% of an increase in the sale price!

In addition, consider the fact that a home that is professionally staged will be less likely to incur a price reduction over time just to entice more buyers and get it sold and off the market. In the Greater Toronto Area Real Estate market a price reduction typically is required after 21 days on the market in order to build demand and increase traffic. Consider that staged homes do not last long enough on the market to require a price reduction  Stats for 2013 that had homes selling in the Toronto and GTA Real Estate markets for over 22% of list price. Statistics have only improved in the years 2014, 2015 and 2016.